Timaru and the wider South Canterbury region will welcome thousands of athletes, supporters and visitors this October as the city hosts the 25th South Island Masters Games.
The milestone edition marks a significant moment for one of New Zealand’s longest-running and most inclusive multisport events.
The event has received support through the government’s Event Boost Fund, recognising its role in driving visitation, attracting international audiences and boosting regional economies.
The Games will use the support to increase international engagement, with a particular focus on attracting Australian participants and supporters.
Planning is under way for a targeted marketing campaign across Australia’s east coast, focusing on key sporting codes and participation communities aligned to the Games programme.
The initiative aims to grow international participation numbers in 2026 while also building a pipeline of Australian competitors for future events.
In a statement Timaru District Mayor Nigel Bowen said the Games were a major moment for the region and the community.
‘‘We are incredibly proud to host the 25th South Island Masters Games here in Timaru. This is about more than staging a sporting event, it’s about civic pride and inviting the whole region to be part of something special.
‘‘We’re not just hosting the Games, we’re hosting New Zealand. We encourage our communities, clubs and businesses to get behind the event and help showcase everything our region has to offer.’’
South Island Masters Games Trust chairman Thomas Nation highlighted the long-standing connection between the Games and Timaru.
‘‘The Masters Games have a proud and enduring history in Timaru, having been hosted here every second year since 2000. That longevity reflects the strength of local support and the event’s place on the national sporting calendar.
‘‘Each edition brings significant economic benefit to the region, filling accommodation, supporting local businesses and creating a vibrant atmosphere across South Canterbury.’’
Venture Timaru operations and destination manager Di Hay said the region was ideally positioned to welcome visitors from across the South Island and beyond.
‘‘Timaru is a natural central hub, making it easy for people to travel from many parts of the South Island. It’s accessible, well-connected and offers a relaxed, welcoming base for participants and supporters.
‘‘From here, visitors also have wonderful access to explore other parts of the South Island, making the Games the perfect reason to plan a longer stay in the region.’’
Event director Simon Carter said planning was well under way for a programme that would appeal to participants from across New Zealand and internationally.
‘‘The 2026 Games will feature a diverse lineup of sports and hundreds of individual events, catering to a wide range of ages, abilities and interests.
‘‘Whether you’re competing for a podium finish or simply giving something new a go, there will be an opportunity for everyone to get involved.
‘‘Entries are scheduled to open in early April, and we’re looking forward to welcoming athletes back to Timaru for what will be a special 25th edition.’’
Further details, including the full sports programme, international campaign activity and entry information, will be released in the coming months.
