Heady theme for fundraiser

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Hats will be a popular fashion accessory on the streets of Timaru next week.
‘We’d like to go nationwide if it’s
successful’
The headwear, of all shapes, sizes and colours, would be adorned by people on August 5, as part of an Alzheimer’s South Canterbury fundraising day.
Members of the public are encouraged to support the cause, which already has the backing of various store owners who have agreed to wear a hat for the day to raise awareness, Alzheimer’s South Canterbury administrator Rose Davidson said.
It will be the first time Alzheimer’s South Canterbury supporters have adorned hats for the street collection, she said.
‘‘We’d like to go nationwide if it’s successful.’’
Organisers were not sure how much the event would raise, but were hoping to reach $3000.
‘‘We have no idea because it’s a first,’’ Mrs Davidson said.
‘‘We would like to say we’d raise at least $3000, but the sky’s the limit.’’
The concept was adopted for the fundraiser to draw attention to the head, the area affected by people with the condition. Alzheimer’s is a form of dementia, which can affect a person’s memory, thinking, behaviour, personality and emotions.
Alzheimer’s South Canterbury offers support to people in an area ranging from the Rangitata to Waitaki Rivers and inland to Mt Cook. The group has more than 260 people on its books, which includes associates of people who have the condition.
However, there were many others with the condition who had not yet been brought to the Alzheimer’s South Canterbury group’s attention, Mrs Davidson said.
‘‘We’re just scratching the surface.’’
Money raised would go towards keeping support staff in South Canterbury, she said.