Food outlet draws Christian’s ire

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A Timaru Christian is calling on Hell Pizza to offer people a slice of heaven.
Rachel Tomkinson was spotted outside the Timaru Hell Pizza store in Theodosia St during lunchtime on Wednesday last week carrying a placard.
Speaking to The Courier, she said she was concerned that Hell Pizza was running a promotion in New Zealand schools and that the Bible had been kicked out of schools and replaced with Hell Pizza.
‘‘They have replaced the Bible with the seven deadly sins such as pride and lust and it all becomes real for schoolchildren.
‘‘It is encouraging greed and gluttony and we now see these things as normal.’’
Dressed as her alter ego Super Better Bod, Ms Tomkinson said we were now feeding our children things that were not real.
‘‘I’m passionate about love and not profit. There is too much emphasis on the corporate and it’s now all about money. It does my head in.’’
Hell Pizza has courted controversy in recent years with condom promotions, and a Halloween dead celebrities campaign. It has been the subject of complaints to the Advertising Standards Authority.
Hell Pizza general manager Ben Cumming said ‘‘a small section of the population has a problem with the brand, and that will always be the case’’.
‘‘The vast majority, though, see it for what it is and enjoy the light-hearted and irreverent humour and branding we’ve become famous for.’’
School lunch fundraising was a widespread activity for stores to engage in with their local schools, he said.
‘‘All of our kids’ pizzas pass the Food Standards of Australia and New Zealand nutrient profiling scoring standard.’’